Content Marketing Strategies Conference

Heather Meza, Cisco Digital Media Solutions Center of Expertise

crochon — Wed, 14 Mar 2012 04:42:29 +0000

Heather Meza

Cisco Digital Media Solutions Center of Expertise

As the head of Cisco’s Digital Media Solutions Center of Expertise, Heather has directs a diverse team of web development, online marketing and social media professionals responsible for strategy, planning, execution and management of websites, programs and assets that accelerate and enable marketing and communications effectiveness for Cisco Services, an $8Bn global business constituting 22% of Cisco’s overall revenue. Heather is a high-energy and enthusiastic web marketing leader, truly passionate about the web, social media and especially content marketing. Follow Heather: @heathermeza

Joe Pulizzi, Founder, Content Marketing Institute

crochon — Wed, 14 Mar 2012 04:41:15 +0000

Joe Pulizzi

Founder, Content Marketing Institute

Joe Pulizzi has spent more than a decade teaching marketers how to be publishers. One of the founders of the content marketing movement, he started Junta42 the Content Marketing Institute, which provide education and one-on-one support for companies that need help with content marketing. He’s also co-author of THE handbook on content marketing, Get Content, Get Customers. He travels around the world talking to businesses, in keynotes and workshops, about the need to create valuable media channels, leveraging print, online, in-person and social media platforms in the process. Follow Joe: @juntajoe

Luca Penati, Global Managing Director, Technology Practice, Ogilvy Public Relations Worldwide

crochon — Wed, 14 Mar 2012 04:40:15 +0000

Luca Penati

Global Managing Director, Technology Practice, Ogilvy Public Relations Worldwide

Luca has spent 25 years assisting companies – from Fortune 1000 to start-ups – shape their image, build their brand and protect their reputation. He has experience providing counsel in different technology industries, such as enterprise software, hardware, consumer electronics, consumer tech, wireless, networking and semiconductor. Additionally, having worked in Europe for 13 years before moving to California in 1998. Being fluent in three languages, Luca brings an international perspective that is critical in today’s global market. In his role at Ogilvy PR, Luca oversees teams around the world and provides strategy and counsel to global and regional accounts such as Intel, LG Electronics and Zebra Technologies. Luca has worked with a wide range of companies such as Apple, EDS, Mercury Interactive, Samsung Semiconductor, as well organizations such as the Wi-Fi Alliance and the USB Flash Drive Alliance. Prior to joining Ogilvy PR in October 2006, Luca was general manager of Edelman’s Silicon Valley office. Previously, Luca was executive vice president and deputy general manager of Edelman’s Milan office. Luca has been a speaker at several industry events and business schools in three different continents. Follow Luca: @lucapenati

Jennifer Lashua, Intel Social Media Center of Excellence

crochon — Wed, 14 Mar 2012 04:39:18 +0000

Jennifer Lashua

Intel Social Media Center of Excellence

Jennifer is a Social Media Strategist in Intel’s Social Media Center of Excellence and manages global consumer social media campaigns, the company’s Google+ presence, and newly launched Social Media Cockpit. During her first 6 years at Intel, she held roles in Intel’s sales and marketing group, focusing on consumer marketing, campaign strategy, and branding. Jen rejoined Intel in July 2011 after spending 5 years in various retail and technology roles in Sweden, England, Ireland, and the US. In addition to social media, Jen is passionate about endurance sports, health, fashion, good coffee, and great wine! Follow Jennifer: @runningjen or on Google+

Pawan Deshpande, CEO, HiveFire, Inc.

crochon — Wed, 14 Mar 2012 04:36:34 +0000

Pawan Deshpande

CEO, HiveFire, Inc.

Pawan Deshpande is the CEO and visionary behind HiveFire, Inc. HiveFire’s product, Curata, is an easy-to-use marketing solution for content curation and content marketing. Pawan has spoken at leading events including Content Marketing World, Online Media Summit, Social Media Breakfast, Inbound Marketing Summit, SXSW and AMA events, and was recently named to Boston Business Journal’s 40 Under 40 list of influential business leaders due in part to his contributions to the burgeoning online marketing community in greater Boston. Prior to founding HiveFire, Deshpande held positions at both Microsoft and Google. Pawan attended the Massachusetts Institute of Technology (MIT) for both his graduate and undergraduate degrees in Computer Science. Follow Pawan: @TweetsFromPawan

Allison Bolen, Editor of Blogs and Social Content, SAS

crochon — Tue, 13 Mar 2012 18:26:28 +0000

Allison Bolen

Editor of Blogs and Social Content, SAS

Alison Bolen is the editor of blogs and social content at SAS, where she writes and edits blog content and coaches SAS bloggers on the technical, editorial and community-oriented aspects of blogging. Alison maintains the corporate SAS Voices blog and recently spearheaded a large blog migration project that moved more than 25 corporate blogs from a legacy platform to WordPress. Since starting at SAS in 1999, Alison has edited print publications, Web sites, e-newsletters, customer success stories and blogs. She has a bachelor’s degree in magazine journalism from Ohio University and a master’s degree in technical writing from North Carolina State University. Follow Allison: @alisonbolen